Jonathan Kayne was chosen as one of fifteen designers to compete on the hit Bravo TV Show Project Runway Season 3. He quickly became an audience favorite and won the “Fit for a Queen” challenge where Tara Connor Miss USA 2007 chose his design to wear as her evening gown at the 2007 Miss Universe Pageant. Tara Connor became fourth runner up to Miss Universe later that year. Kayne went on to place Top 5 on Project Runway Season 3.

Soon afterwards, Kayne launched the Johnathan Kayne dress line, as well as the award winning Johnathan Kayne shoe line produced by Benjamin Walk. Today, the Johnathan Kayne brand of dresses and shoes can be found in over 3000 stores in over 40 countries.